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ACCOMMODATION AND TRAVEL .COM
By: Pete J Ridgard, Mon Jan 25th, 2010
Seat are a brand built on a concept. Many would argue that this is a good place to start - after all, and over-arching concept makes you different from everyone else, gives you attitude, determination. That concept, for Seat, is Auto Emoción, and is all about the wonder and majesty of what they produce. In a never-endingly enthusiastic way, the Seat concept gushes about technology, sportiness, soul, citing these as the driving forces behind all their cars.
As it so happens, this is what their cars is about. I am not going to say they are without flaws (no car ever is), but Seat do at least give a really good go at producing range of exciting cars that are packed full of a very specific brand of energy and pizzazz. All you have to do to have this confirmed is to look at their cars. Despite noted differences between each of the youthful models, you will notice that their all look lean, angular - and that there isn't one car in the range that looks like a shoebox, as is unfortunately so common with other car manufacturers!
This is a real lesson in branding - anyone going to buy a car will easily be able to tell a used Seat from a sea of other boring and average cars! The main identifying factor will be the curved structural line along the edge of almost each and every model. This cool and funky feature is more defined on the smaller "younger" cars (such as the Leon or the Ibiza), but is also used in a lesser extent on the smart executive car that is the Exeo. Perhaps the strongest uniting feature, other than the general shape, is the grill. The mean front grill of each and every Seat is incredibly distinctive, in much the same way that you can tell an Audi from a crowd by its headlights, if nothing else. The Seat grill is smaller than would be expected, with a set of close together vertical stripes. It looks smart and sporty, and most importantly, different from everyone else.
The Seat principle, Auto Emoción, is all about these characteristics that set all Seats apart from the crowd. They are of course battling against plenty of other brands with similar ideas, but Set is different because its underlying principle is all about emotion. All about making a car that feels good to drive, makes people happy, and makes people proud. The emotions that people experience when driving are often undervalued, and sometimes even forgotten about completely. Thankfully things like this show that what really matters about driving is not, actually, gaining half a second in speed but sacrificing three of the seats. Nope, what it is really about is how it makes you feel when you get into the driving seat and turn the ignition key.
With a range of cars designed for this every purpose, Seat has succeeded where others have failed. The Ibiza, the Leon - both in particular are cars that are damn good fun - and luckily they offer pretty great performance too!
About the Author:
Pete J Ridgard is a writer and a car enthusiast. He currently writes for the automotive industry. Here he discusses Used SEAT cars.
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